a single source, nothing corroborates it

Aim the launch at one named human

Choose a specific real person who matches the target and point every asset at them. Writing to a named individual removes the averaging that happens when you address a market, and the resulting copy reads as though it was meant for someone.

The method

1. 01

   Choose one real person by name who matches your target and aim every piece of marketing at them.

Sources

• Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated