2 builders who never spoke to each other
Post the long thread when people will read it
A long piece published midweek gets filed away for later, which usually means never, while the same thread on a Saturday gets read where it sits. Scheduling from your own click-through data rather than whenever you happen to be online is the general form of the same move.
The method
- 01
Publish long threads on a Saturday, when people will read them there and then instead of filing them away to read later.
- 02
Schedule your posts for the times your own link click-through data says work, rather than posting whenever you happen to be online.
What it returned
Midweek the same thread tends to get parked in something like Instapaper, which he says kills its chance of spreading.
Sources
- What I learned from Sahil Bloom about building a creator flywheel – Jakob GreenfeldSahil Bloom · jakobgreenfeld.com · Twitter · 2022-08-07
- Why I would pay for TwitterJustin Jackson · justinjackson.ca · 3. Publishing tools · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected