a single source, nothing corroborates it
Publish the marketing draft before it is finished
An hour spent perfecting a paragraph nobody has seen is an hour not spent in front of an audience. Shipping the rough version buys feedback and attention that no amount of private polishing produces.
The method
- 01
Publish marketing materials while they are still drafts, because an hour spent perfecting a paragraph in private is an hour not spent in front of an audience.
Sources
- Being Imperfect in Public – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · 2022-02-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected