2 builders who never spoke to each other

Publish the ranked list of everyone else

A league table of the other operators in your space earns links from the people ranked in it, and the ones placed low keep returning to check on themselves. Linking out to dozens of competitors does not leak your authority, it makes you the place the ranking lives. Cut further collections out of your own data and give those away too.

The method

1. 01

   Publish a ranked league table of everyone else in your space: the sites placed low down keep coming back to check on themselves.

2. 02

   Linking out to dozens of competitors inside such a report does not leak your authority, it makes you the place the ranking lives.

3. 03

   Feature and link out to the operators you write about: they see the new link in their own backlink monitoring and introduce themselves.

4. 04

   Cut curated collections out of your own data and give them away as standalone pages, because a specific ranked list is the kind of thing people link to.

5. 05

   Link out freely to anything that inspires, entertains or annoys you instead of hoarding links to protect your own ranking.

What it returned

• 71

  Glen Allsopp's PluginID ranking covered 71 personal development blogs, cost him about $150 to have built, and earned hundreds of links, which he says still works.

• 71

  Glen Allsopp linked to over 71 blogs from PluginID and readers kept returning to him because he held the list, on the assumption that owning it implied expertise.

• 100

  One planned example is a ranked page of the 100 YC companies whose search interest is climbing fastest, sitting next to free trend research tools.

• One founder covered in the piece commented that spotting the backlink in Ahrefs was what prompted him to subscribe to the Detailed newsletter.

Sources

• 13 Advanced Link Building Strategies You (Probably) Haven't Used - Detailed.comGlen Allsopp · detailed.com · The Report That Earned Me Hundreds of Links (And Still Works in 2023) · 2019-08-05
• 20 Successful Blogs And Their Latest 2024 Revenue Numbers - Detailed.comGlen Allsopp · detailed.com · 2022-01-23
• ⭐️ You need a game plan – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · ⭐️ You need a game plan · 2022-03-08
• The Smart Web does exist (but it needs your support) – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · Join · 2024-06-03
• 9 marketing strategies I've learned as an indie makerLuca Restagno · solopreneurtofreedom.com · 6. Create a blog · 2024-05-05