a single source, nothing corroborates it

Publish the real numbers and let them travel

Money is still taboo enough that the same post carrying actual figures spreads far further than one without them: the piece where one founder first laid out his business and linked a live revenue dashboard drew around a thousand times the traffic of anything else he had written. Owning a small profitable software business is a thing many people want, so the numbers themselves are the audience builder. They also calibrate your authority in both directions, high enough that sceptics listen and low enough that nobody mistakes you for a guru.

The method

1. 01

   Publishing your actual financials is a distribution advantage in itself, because money remains taboo and a post carrying real numbers spreads far further than the same post without them.

2. 02

   Publishing your small software business's real numbers openly builds an audience of its own, because owning one is something a lot of people want.

3. 03

   Real numbers calibrate your authority in both directions at once: enough that sceptics take you seriously, and little enough that nobody mistakes you for a guru worth copying wholesale.

What it returned

• $250,000

  Blogging transparently about Storemapper, which passed $250,000 of recurring revenue a year, drew enough interest that the author wrote an ebook in response

• The post where the author first laid out his business's origins and linked a live revenue dashboard drew around a thousand times the traffic of anything else he had published

• The author rates this the single most valuable effect of being open about money

Sources

• Chapter 1: What Is Micro-SaaS & Why Should You Read This - Tyler TringasTyler Tringas · tylertringas.com · Who is the author and why should you care? · 2016-05-11
• Why be transparent about money? - Tyler TringasTyler Tringas · tylertringas.com · Transparency is a marketing edge · 2015-02-08