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independence3 unconnected · 2 more authors in those circles
applies to

b2b and consumer, no audience needed

confidence

high

evidence

8 claims · 7 articles · 4 receipts

window

2021-08-03 → 2025-07-01

3 builders who never spoke to each other

Publishing in public compounds into inbound work

Keep publishing, teaching and connecting long past the point it feels necessary, because the network starts producing opportunities on its own. Builders report customers arriving pre-sold and paying above the going rate, expensive problems finding them without a pitch, and a show recorded years ago still delivering signups. A person attached to the product is also what a buyer picks between functionally identical options.

The method

  1. 01

    Publishing consistently compounds into access. Kahl says the longer he built in public the more the network produced opportunities on its own.

  2. 02

    Publish your process publicly and the customers arrive pre-sold and pay a premium rather than the going rate

  3. 03

    An audience turns your bad news into inbound opportunity, because the people who have watched you work already know what you can do

  4. 04

    Publishing your thinking publicly is what makes you findable to people with an expensive problem, and they'll pay your rate without negotiating because the stakes on their side are far higher.

  5. 05

    Publish, teach, help and connect in public continuously, since the luck available to you scales with how many people know what you are doing.

What it returned

  • $200

    Kahl ended up in conversation with Patrick Campbell, whose ProfitWell sold to Paddle for $200 million, and with the Indie Hackers founders Courtland and Channing Allen

  • $70

    Trent Dyrsmid posted videos of his accelerated flight training, drew an audience of aviation students, was requested by name and flown in for from out of state, charged $70 an hour against a typical $25, and hit 1,500 hours in 18 months instead of three or four years

  • 30,000

    Aaron Francis posted his layoff to 30,000 followers, received a flood of job offers, turned them all down and made more in his first year self-employed than his old salary

  • $150

    A marketing agency employee found Justin's blog, took him to lunch and wrote a $150 cheque against a $100 hourly rate; the client project he unstuck was worth upwards of $20,000.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.