2 builders who never spoke to each other · contested
Let the library decide what posts, not your mood
Put a fixed production block in the calendar and push the finished queue into a scheduler, so consistency becomes a scheduling problem rather than a motivation problem. The counter-practice is to never assign yourself the day's topic and write whatever pulls at you, on the argument that readers can tell when you are interested.
Where this splits
One builder lets a pre-built library and a scheduler decide the day's post, while another refuses to assign a topic at all and writes whichever idea currently pulls at him.
2 claims against 1
Justin Welsh
Schedule from a queue, not from daily motivation
- 01Push the resulting queue into a scheduling tool so the library, not your mood on the day, decides what gets posted.
- 02Put a fixed weekly block on the calendar for producing your content and refuse to move it, since consistency is a scheduling problem rather than a motivation problem.
Write whichever idea pulls at you that day
Never assign yourself the day's topic: take whatever on the board pulls at you, because readers can tell when you are interested and a piece that flops has still taught you something.
What it returned
- 90
Welsh holds 90 minutes every Monday for the newsletter and had published 98 consecutive weeks at the time of writing. A blog he ran in 2020 without such a system died after 12 issues. His systematised LinkedIn and Twitter output reaches close to 200M views a year.
Welsh loads LinkedIn posts through Taplio.
Because he only writes about things he genuinely wants to understand, he says a post that fails to spread never feels like wasted effort.
Sources
- What I learned from Sahil Bloom about building a creator flywheel – Jakob GreenfeldSahil Bloom · jakobgreenfeld.com · Idea Generation · 2022-08-07 · dissenting
- How to Build a 730-Day Content LibraryJustin Welsh · justinwelsh.me · Step 4: Create Your Library · 2023-08-26
- Why We Often Sabotage OurselvesJustin Welsh · justinwelsh.me · Self-Sabotage Tactic #4: Shiny Object Syndrome · 2023-11-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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