2 builders who never spoke to each other
Seed each piece into two or three rooms
Rather than repeating yourself in one place, push each piece to your own list first and then into a small number of separate communities, and ask a few people to carry it further. Spreading the plugs across venues also means no single audience watches you promote the same thing over and over.
The method
- 01
Seed each piece into two or three communities and let other people do the rest of the distribution.
- 02
Promote each big post to your existing list first, then ask friends to push it onto social and link-aggregator sites.
- 03
Seed a new product's pre-launch list from outside communities before you touch your own audience, so you can see what the product can pull on its own.
- 04
Spread those pre-launch posts across several separate channels rather than repeating yourself in one place, so no single audience sees every plug.
What it returned
- 300
Each post cycle added about 300 email subscribers, taking the list from 100 to 700 before launch
- 100
Posting the new Photoshop course landing page to Reddit and mentioning it in a Hacker News comment produced about 100 subscribers
- 8,000
He rotated across LinkedIn, Twitter, a LinkedIn newsletter and an email list then numbering about 8,000, and the plan behind The LinkedIn Operating System brought in more than $90,000 across 31 days.
He posted each teardown to Growth Hackers and Designer News and did almost nothing else; one post and its tweet reached the Buffer blog, then Fast Company, and became a recommended tweet inside the Buffer app
Sources
- 4 Lessons From $1.228M in Online Course SalesJustin Welsh · justinwelsh.me · Lesson 1: Improve Revenue by Building a Course Marketing Plan · 2022-07-30
- How Samuel Hulick made over $37,000 with his self-published bookNathan Barry · nathanbarry.com · User Onboard: Getting from 0 to 6,000 subscribers · 2014-06-09
- Stop sending email broadcastsNathan Barry · nathanbarry.com · A typical scenario · 2014-12-15
- An update on The Audience Building ChallengeNathan Barry · nathanbarry.com · Not so great for subscribers · 2013-12-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected