a single source, nothing corroborates it
Add usability notes nobody asked for
Including design and usability observations in a technical audit is unpaid work that the buyer remembers, and in roughly a third of cases the finding is that nothing is badly wrong. Being told they are on track is itself what the client values.
The method
- 01
Put design and usability notes into a technical audit even though nobody ordered them, because the reassurance is what the buyer remembers.
What it returned
- 30
Glen Allsopp flags non-retina logos, share buttons repeated until they overwhelm, dead space in footers and missing favicons; in around 30 percent of audits he found no major issue in this half and buyers still valued hearing they were on track.
Sources
- Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide - Detailed.comGlen Allsopp · detailed.com · Clicking Around a Site (Typically 5 Minutes) · 2022-12-17
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected