a single source, nothing corroborates it
Put the free sample high and make it big
The sample is the strongest thing on a launch page, so it belongs near the top rather than buried at the bottom with a small link. Visitors who will not buy today still hand over an address for it, which converts a page of browsers into a list you can sell to later.
The method
- 01
Put the downloadable sample high on the page rather than at the bottom, and make the button big
- 02
Offer the first chapter as a free download on the launch page so visitors who will not buy today still join the list
What it returned
Nathan's sample chapter was the third element on the page; Sacha's download button was judged too small
Sources
- $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Transcript · 2012-10-08
- Authority is liveNathan Barry · nathanbarry.com · 2013-05-21
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected