3 builders who never spoke to each other
Post the launch where your people already gather
Take the announcement to the forums, subreddits and boards your buyers already read instead of waiting for them to find your site. Florin Pop names four surfaces he uses on every launch and Harry Dry held the top slot on two founder forums for a full day. Justin Jackson's condition is that you were a useful presence there before you needed anything.
The method
- 01
Put each launch in front of several existing communities rather than relying on your own audience.
- 02
Post the launch to founder forums whose members already understand the platform, so the ask needs no explanation.
- 03
Get into the busy networks where your audience already gathers - news sites, subreddits, forums, publication collections - by being useful there rather than promoting.
What it returned
Named launch surfaces: Reddit, Hacker News, Indie Hackers and Product Hunt.
A Startup School forum post and an Indie Hackers milestone both held the top slot all day and sent meaningful traffic.
Sources
- From 0 to $1m challengeFlorin Pop · florin-pop.com · How do I plan to make money? · 2024-08-28
- Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated
- How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 6 - Indie Hackers and Startup School · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in community
- Make your members the content6 unconnected
- Assemble the audience before the product5 unconnected · contested
- Sell the gathered audience something other than ads5 unconnected
- Teach your own people before you sell them anything4 unconnected
- Choose the small room over the big booth4 unconnected · contested
- Ask the forum before you ask your friends4 unconnected