3 builders who never spoke to each other

Make it easy to ask before buying

Live chat converts the hesitant visitor who had one question, and the questions people ask are exactly the copy the site is missing, so the widget doubles as research. Put the real contact details on the home page too, since mobile visitors tap straight through, and if the chat is automated give it a name and a character so it reads as part of the brand rather than support deflection.

The method

1. 01

   Put live chat on the site. It converts hesitant visitors, retains existing users, and the questions people ask are the copy your website is missing.

2. 02

   Give the site chatbot a name and a character so it reads as part of the brand rather than as support deflection.

3. 03

   Put your phone number, email and address on the homepage and keep the contact page in the main menu, since mobile visitors will tap straight through to call or get directions.

What it returned

• Direct chat with users had a marked effect on Bugfender's adoption and retention, and the founder credits it with letting them build a website that answers the questions people actually have.

• Optimizely runs Optibot, Domino's has a pizza ordering assistant called Dom, and Gong puts a bulldog chatbot named BrunoBot on its homepage.

Sources

• Why are people looking at your website?Justin Jackson · justinjackson.ca · The 3 most important things your visitors are looking for: · undated
• Conversion Rate Optimization: Social Proof, User-Generated Content, HeadlinesDru Riley · trends.vc · 🔮 Predictions · 2022-09-01
• Bugfender: Scaling an Internal Remote Logger to €9,000/MonthJordi Giménez · failory.com · How did you build Bugfender? · undated