skip to content

← back to the plays

independenceone source
applies to

b2b, no audience needed

outcome not stated

confidence

low

evidence

1 claims · 1 articles · 1 receipt

window

2019-07-012019-07-01 · nothing since 2019

a single source, nothing corroborates it

Put live chat on the marketing site

An undecided buyer with one unanswered question leaves silently. A chat widget catches them at the moment of doubt, and the tools are cheap enough that the choice is which one rather than whether.


The method

  1. 01

    Put a live chat widget on the marketing site so undecided buyers can ask a question before they leave.


What it returned

  • Zue evaluated four live chat tools and shipped small.chat after reading an interview with Gravity, a Node.js competitor to Pegasus.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in landing page

all landing page plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.