a single source, nothing corroborates it
Publish the page that says who it is not for
An honest fit page lets unqualified visitors rule themselves out before they cost you a conversation or a refund. It also reads as confidence, because a seller willing to turn business away is making a claim about the buyers who remain.
The method
- 01
Publish a page that honestly states who the product is and is not for, so unqualified visitors disqualify themselves.
What it returned
Zue wrote and then polished a page addressing whether Pegasus was the right fit for the reader during the growth challenge.
Sources
- The Indie Hackers "30 Days of Growth" challengeCory Zue · coryzue.com · Day 29 · 2019-07-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected