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independence3 unconnected
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

high

evidence

3 claims · 3 articles · 3 receipts

window

2016-11-292023-06-18

3 builders who never spoke to each other

Decide where the writing lives before publishing

Put the marketing site and blog on the root domain and run the application from a subdomain, because retrofitting that split later is painful and the content you want ranking belongs on the root. Keep special characters out of URLs even though Google handles them, since links carrying them break in chat apps and forums. If building the blog is what is stopping you, start on a hosted platform this week.


The method

  1. 01

    Put the marketing site and blog on your root domain and run the application from a subdomain, because the content you want ranking in Google belongs on the root.

  2. 02

    Keep special characters out of your URLs where you have a choice, because links containing them break in chat apps, forums and social platforms even when Google itself handles them fine.

  3. 03

    Publish on a hosted platform so you can start writing this week rather than spending it building a blog.


What it returned

  • Recommends WordPress on the root with the blog at a /blog path and the app at app.your-biz.com; the author says retrofitting this later was a considerable pain

  • Named breakage points: chat applications, forums, Twitter and Facebook. Emoji in URLs are called out as a bad idea.

  • Went with Hashnode on a friend's recommendation, choosing it for custom domain support and automatic post backup to his own GitHub repo.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.