a single source, nothing corroborates it
Make what a visitor produces a shareable link
A public showcase where the output is a URL turns every person trying the demo into a person dragging somebody else in. Everyone holding that link lands in the same live session, so the second user arrives without any marketing at all.
The method
- 01
Put up a public showcase where the thing a visitor produces is a shareable link, so trying the demo drags a second person into it.
What it returned
Their web showcase let anyone open a document and send the URL to a friend, and everyone holding that URL joined the same live session
Sources
- Real-time collaboration, Apple, and you | Peter SteinbergerPeter Steinberger · steipete.me · Putting It All Together · 2016-09-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected