a single source, nothing corroborates it

Keep one page current instead of shipping a new one

For a query whose answer changes, update a single page rather than publishing a fresh one each time, and treat your big roundup as a cornerstone you return to rather than a launch you promote once, with the edits logged publicly on the page. Publish the research at whatever scale you can manage now and improve it on a schedule instead of waiting for the dataset to be definitive.

The method

1. 01

   For a query whose answer changes daily, keep updating one page rather than publishing a new page every day.

2. 02

   Write the big roundup as a cornerstone page you keep updating instead of a launch you promote once, and log every edit publicly on the page.

3. 03

   Publish the research at whatever scale you can manage now and improve it on a schedule, rather than waiting until the dataset is big enough to be definitive.

4. 04

   Sit in on live earnings calls in your sector and transcribe what executives say about their channels, then publish the collected database as a public resource.

What it returned

• 3.5

  Glen Allsopp says both approaches are common but the single updated page looks better, on a term Ahrefs estimates at 3.5 million monthly searches before variants; Future publishes the daily answer on Tom's Guide, TechRadar, PCGamer and GamesRadar.

• 20

  Glen Allsopp says he did not promote this report at all, not even with a tweet, because he wanted it as a piece he returns to and updates. It carries a visible update log and had received 20 updates.

• 1,000

  Glen Allsopp's affiliate search analysis started at 1,000 keywords, went to 5,000, then to 10,000 run four separate times. This report covered 250,000 of a possible 326,218 and he plans to rerun it at every core update. The work also surfaced two dozen new companies to track on top of the 200 he already followed.

• 128

  Glen Allsopp built 128 quotes from 80 companies this way, kept it private for months, and only published after being asked for it on LinkedIn by Taylor Scher and Tom Critchlow. Will Critchlow suggested the business type filter. Quotes can be cross-checked against Investing.com, Yahoo Finance and Seeking Alpha transcripts.

Sources

• How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · When You Can Rank for Anything, What Keywords Do You Target? Wordle Answers, Among Other Things · 2023-03-07
• Public Company Commentary on SEO and AI in 2026 - Detailed.comGlen Allsopp · detailed.com · Public Company Commentary on SEO and AI in 2026 · 2025-06-05
• The State of Content SERPs: A 250,000 Keyword Analysis - Detailed.comGlen Allsopp · detailed.com · I Spent Weeks of Full-Time Work on This For Another Big Reason (And I Plan for You to Benefit From This, Too) · 2023-10-04
• 20 Successful Blogs And Their Latest 2024 Revenue Numbers - Detailed.comGlen Allsopp · detailed.com · 2022-01-23