3 builders who never spoke to each other

Answer the repeated question in public once

The question that keeps arriving in your inbox or under your posts is a demand signal you have already paid for, and answering it once in the open serves everyone who never bothered to ask. Write it the way you would explain it to a colleague, substantive rather than promotional, and put your link where it can be seen instead of disguising it.

The method

1. 01

   When the same question comes back from hundreds of signups, answer it once in public instead of replying to each one.

2. 02

   Write the post that answers the question your audience keeps asking you in public, since the repeated reply is proof the demand exists.

3. 03

   Write the answer the way you would explain it to a colleague - substantive, not promotional, around 500 words, broken up with screenshots - disclose your connection to the product, and place your link at the very start or the very end where it gets seen.

What it returned

• 500

  Around 500 words.

• Rand Fishkin emailed several thousand free account holders to test a new price point, and after the country and language requests the most common reply asked how they were supposed to use the thing, which became this post; SparkToro was close to profitability five months after launching.

• Every time he posted about his AI work the same reply came back asking what it cost him, so he published the full breakdown

Sources

• Six Ways SparkToro's Early Customers Use Our Product - SparkToroRand Fishkin · sparktoro.com · What Problems Are SparkToro’s Early Customers Solving with the Product? · undated
• Stop Over-thinking AI Subscriptions | Peter SteinbergerPeter Steinberger · steipete.me · 2025-06-02
• Get Customers from QuoraGreg Kogan · gkogan.co · What makes a good Quora answer? · 2018-04-06