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independenceone source · 1 more author in those circles
applies to

b2b and consumer, no audience needed

confidence

medium

evidence

4 claims · 2 articles · 1 receipt

window

2017-01-192025-01-14

a single source, nothing corroborates it

Answer unrelated questions to earn the mention

Communities have built defences against promoters, so spend your time answering questions that have nothing to do with your product, including the busy threads where people are picking tools for the first time. When you eventually do mention it, you read as a knowledgeable member rather than a spammer, and a link in the signature can do the selling on its own.


The method

  1. 01

    Spend time answering community questions that have nothing to do with your product, so that when you do mention it you read as a knowledgeable member rather than a spammer.

  2. 02

    Do not limit forum replies to threads about your exact product category; work the busy threads from people who are building a new site or switching platforms, because that is the moment they pick add-on apps.

  3. 03

    Camp out in the support forums of the platforms your buyers use, answer questions helpfully, and let a link in your forum signature do the selling for you.

  4. 04

    Expect communities to have built defences against promoters, so participate helpfully first and only bring up your product where it genuinely answers the question at hand.


What it returned

  • Storemapper's next customers came from the forums of Shopify, Bigcommerce, Volusion and WooCommerce


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in social

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.