3 builders who never spoke to each other

Treat price as a lever you pull several times a year

Pricing is not a launch decision that gets settled once. The operators who move fastest schedule it: one change a month decided at the start of the month, several experiments a year across a portfolio, a running record of which combinations of price, tier boundary and feature set actually sold. Products bought once are the easiest place to practise, because each week's arrivals have no memory of last week's price, and the least important product is the safest place to make the expensive mistakes.

The method

1. 01

   Run one pricing or conversion test per month as a standing commitment, deciding at the start of the month what will ship by the end of it.

2. 02

   When your customers only ever buy once, you can run price experiments continuously, since each week's arrivals have no memory of what you charged before.

3. 03

   Run risky product and pricing experiments on your least important product, so a mistake barely touches your revenue.

4. 04

   Treat price as a lever you pull several times a year, accepting that some pulls will hurt growth before a later one restores it.

5. 05

   Keep changing your pricing as client feedback comes in instead of setting it once at launch and leaving it.

What it returned

• $5

  Zue moved his template price through $5-10, $1, $2, $3, $5 and back to $3.50 over roughly nine months without customer backlash.

• 2025

  He ran four pricing experiments across one portfolio in 2025 that in turn sped up growth, nearly ended it, restarted it and sped it up again, while his largest product reached $19,000 MRR.

• Zue set up his monthly Place Card Me A/B test and committed to shipping a pay-to-remove-branding option on free cards by month end

• Zue chose Chat Stats, his least popular product, to build subscriptions in first, reasoning it was the most subscription-like and would do the least damage if he got it wrong.

Sources

• 2024 Year In Review | Corey HainesCorey Haines · corey.co · Conversion Factory · 2025-01-01
• 2025 Year In Review | Corey HainesCorey Haines · corey.co · SaaS projects hit new highs · 2026-01-01
• The power of Tiered PricingFlorin Pop · florin-pop.com · How to implement tiered pricing · 2024-09-09
• My Most Profitable Month EverCory Zue · coryzue.com · The Pegasus Master Plan · 2019-12-02
• The Long Road to Passive Income Part 3: Expectations vs RealityCory Zue · coryzue.com · Plan Part 2: Optimizing (aka Raising) Prices · 2018-07-24
• Week 32 RetrospectiveCory Zue · coryzue.com · Place Card Stats · 2017-10-30
• The GrindCory Zue · coryzue.com · The week ahead · 2018-06-11