a single source, nothing corroborates it

Send a pitch with nothing left for them to do

Put your headline in the subject line, sketch the article in the body, embed the strongest image and link a dedicated page for the campaign, so the reporter's remaining work is approval. Send at eight in the morning so it is sitting at the top of the inbox when they sit down half an hour later. Aim it at the specific writers who already covered the original story, because they have proved they care: one project run that way earned over a hundred links from major outlets.

The method

1. 01

   Write the pitch so a busy journalist has nothing left to do: put your headline in the subject line, sketch the article in the body, embed your strongest image, and link a dedicated campaign page.

2. 02

   Schedule outreach for 8am so your pitch is waiting at the top of the inbox when journalists sit down around half past.

3. 03

   Email the specific journalists who already covered the original story with your version, because they have already proved they care about the subject.

What it returned

• 100

  That single project brought over 100 new backlinks, from The Verge, Make Use Of, Resource Magazine, Adafruit, Android Police and others.

Sources

• A crash course in getting press and building linksHarry Dry · Marketing Examples · Another example · undated
• SEO project marketingHarry Dry · Marketing Examples · Cartoonify - An example · undated