a single source, nothing corroborates it

Write in public and let the inbound find you

Over four years of blogging, every inbound partnership, every interesting conversation and every peer founder who found one builder arrived through his posts, which he rates far above any deliberate networking technique. The return is contact from people who care about the same problems, not advertising revenue, so write down what you are actually thinking about. Publishing something genuinely useful also demonstrates the thing cheaply before you pitch investors, and the ones who like it come to you.

The method

1. 01

   Build something and then write about it publicly; that combination out-performs every deliberate networking technique by a wide margin.

2. 02

   The return on a blog is inbound contact from people who care about the same problems, not advertising revenue, so write down what you are actually thinking about and let them come to you.

3. 03

   Blog before you pitch investors: publishing something genuinely useful cheaply demonstrates the thing, and the investors who like it approach you.

What it returned

• Over four years of blogging, every inbound partnership request, every interesting conversation and every peer founder who found the author arrived through his posts

• The author contrasts this pull effect with fractions of a cent per page view from sidebar ads

• The author describes the blog-first startup gaining traction as a deliberate tactic at the time of writing

Sources

• The Best Networking is Not Networking - Tyler TringasTyler Tringas · tylertringas.com · 2015-04-24