a single source, nothing corroborates it
Spend an hour reading the market leader's site
Click through the biggest site in your category and take notes on four specific things: how posts are formatted, how prominently authors are credited, how facts are verified for the reader, and how category pages link out. Their navigation menu is the cheapest competitor keyword research there is, because the variations they care about are laid out in it.
The method
- 01
Read a competitor's navigation menu to work out which search terms they actually care about: the variations they are chasing are laid out in the menu structure.
- 02
Spend an hour clicking around a market leader's site and take notes on four things specifically: how posts are formatted, how prominently authors are shown, how facts are verified for the reader, and how category pages link out to everything else.
What it returned
Glen Allsopp uses NerdWallet's menu as the worked example.
Glen Allsopp adds the caution that you should not try to copy everything a company like NerdWallet does.
Sources
- NerdWallet Traffic, Revenue & SEO Playbook (2023) - Detailed.comGlen Allsopp · detailed.com · 2023-08-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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