a single source, nothing corroborates it

Record the conversion lift on everything you write

Copy gets sold on taste unless you can point at a number, and the number only exists if you wrote down where the page stood before you touched it. Log the before and the after on every rewrite, and the next pitch rests on measured movement instead of on screenshots and opinion.

The method

1. 01

   Record the conversion numbers before and after on everything you write, so the next pitch rests on a measured lift instead of on taste.

What it returned

• 3

  Delia took a client's sales page from a 3 percent application rate to 12 percent, four times the original, and doubled open rates for a long-running retainer client.

Sources

• Episode 147: “I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · Episode 147: “I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk · 2024-10-01