4 builders who never spoke to each other

Recruit affiliates who already have your buyers

Random programme signups produce nothing; a single affiliate whose audience overlaps yours can move more in a month than the rest combined. Take them from your own customers with a short pitch at the end of the product, from high traffic sites inside the niche, and from creators already mentioning you, which is why the programme should have no gatekeeping. Asking your first twenty users directly, with a concrete reason, is the same move at the smallest scale.

The method

1. 01

   Recruit affiliates whose audience already overlaps your customers rather than accepting random programme signups.

2. 02

   Recruit affiliates who already operate high-traffic sites inside your niche, and pay them out of revenue.

3. 03

   Recruit affiliates from your own customers with a short video pitch placed at the end of the product.

4. 04

   Open an affiliate programme with no requirements or gatekeeping, so the creators already recommending the tool get paid for mentions they were making anyway.

5. 05

   Ask your first ten to twenty users directly to share the product, and give them a concrete reason to do it.

What it returned

• 15

  A top affiliate with an existing ecommerce founder audience drove 15 sales in a month, worth $3,580 in revenue and $1,074 in commission to him.

• 34

  The closing pitch runs 34 seconds and links straight to the affiliate signup.

• $9,585.40

  Affiliate partners produced $9,585.40 for one product and $8,161.94 for another over 30 days, none of it from ads.

• Creators now include it in growth guides, tools-I-use posts, videos, Notion templates and paid courses, which became the main source of momentum.

Sources

• Do you need marketing tracking and automation?Justin Jackson · justinjackson.ca · How to get traffic from SEO, content, affiliates · undated
• 4 Lessons From $1.228M in Online Course SalesJustin Welsh · justinwelsh.me · Lesson 4: Increase Affiliate Sales by Removing Promotional Friction · 2022-07-30
• From 0 to $1.5k MRR: lessons from our first year building BlackTwistLuca Restagno · solopreneurtofreedom.com · 💸 The business model (and how creators help us grow) · 2025-07-21
• $0 to $15,000/mo in 36 hoursTibo Louis-Lucas · tmaker.io · 5 - Turn early users into your acquisition channel · 2026-07-16
• Strangers made me $30,000 last monthTibo Louis-Lucas · tmaker.io · What a good fit looks like · 2026-07-23