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independenceone source
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

low

evidence

1 claims · 1 articles · 1 receipt

window

2008-03-01 → 2008-03-01 · nothing since 2008

a single source, nothing corroborates it

Recruit the doubter and name them publicly

The participant with the most obvious reason to say no is the most persuasive one to put forward. Somebody who admits to the same fear and signs up anyway moves undecided people in a way an enthusiast never does, so name them rather than your keenest volunteer.

The method

  1. 01

    Recruit the participant with the most obvious reason to refuse and name them publicly, because somebody who admits to the same fear moves undecided people better than an enthusiast does.

What it returned

  • Ruth Kalinka, who is scared of needles and expects to pass out, signed up for the Indy Hall blood drive and also organised a reward party afterwards at Franklin Fountain; Hillman named her as the example for anyone still undecided.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in word of mouth

all word of mouth plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.