2 builders who never spoke to each other

Recruit sellers inside each pocket of the audience

Rather than broadcasting at a whole audience, appoint someone inside each cluster, hand them a fixed allocation to move and pay them in the product itself once it clears. The same shape works at the top end: build the thing for an influential person first, then pitch the finished result and trade a slice of equity for a public partnership.

The method

1. 01

   Recruit representatives inside each pocket of your audience, hand them a fixed allocation to sell, and pay them in the product itself once the allocation clears.

2. 02

   Recruit an influencer by building their store for them first, then pitching the finished thing and trading a slice of equity for a public partnership.

What it returned

• 20

  Reps at both local high schools each got 20 tickets and a stack of flyers, with free entry if all 20 sold; printing the posters, flyers and 200 tickets cost $60 in total.

• Proposed at half a percent of equity each, repeated about ten times.

Sources

• Somebody Build This #1 - Shopify for the next generation of creatorsChris Frantz · chrisfrantz.com · The Media Model · 2021-03-16
• What raves and software have in commonJustin Jackson · justinjackson.ca · In grade 12, I put on a rave in my hometown · undated