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independenceone source
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

low

evidence

2 claims · 1 articles · 1 receipt

window

2008-12-012008-12-01 · nothing since 2008

a single source, nothing corroborates it

Hand early helpers the tools and the openings

Take both kinds of recruit without ranking them: the ones arriving with momentum of their own, and untested people you can place somewhere their potential becomes visible. Demonstrating the method in front of the group and then handing over the same tools makes each watcher conclude they could do it themselves, and saying so out loud is the part most organisers skip.


The method

  1. 01

    Recruit two kinds of early helper without preferring one: people who arrive with momentum of their own, and untested people you can place in a spot where their potential becomes visible.

  2. 02

    Demonstrate your method in front of the group and then hand over the same tools, so each person watching concludes they could do it themselves and you agree out loud that they can.


What it returned

  • Anne Kronenberg came to Milk with campaign and organizing experience; Cleve Jones had almost none and was given the openings to prove himself.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in word of mouth

all word of mouth plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.