a single source, nothing corroborates it

Frame your customers as the round you raised

A bootstrapped position becomes a story people share if you tell it in the form the press already recognises. One company announced a raise of one point eight million dollars from over six thousand angel investors, the investors being customers paying monthly by card. The same move works as simple credit: describe growth as something the customers did rather than something you achieved.

The method

1. 01

   Reframe your customer revenue as the funding round it actually is: a parody press release makes the bootstrapped position into a story people will share.

2. 02

   Give the customers the credit publicly instead of narrating your growth as something you achieved.

What it returned

• $1.8

  Written as an announcement of $1.8 million raised from over 6,500 angel investors, the investors being customers paying monthly by card, with 15-20% month over month growth

• $29

  The company was funded $29 at a time by customers rather than investors

Sources

• Email marketing startup ConvertKit raises $1.8m from large group of angel investorsNathan Barry · nathanbarry.com · 2016-07-07