2 builders who never spoke to each other
Take the coverage your own region hands out
Local institutions need examples of the trends they want credit for, and they publish. A regional economic development body gave a coworking space prominent mentions and credited photographs throughout its annual report, at no cost. One local television appearance added between a hundred and fifty and two hundred subscribers to a local newsletter, which is a good day for a publication that size.
The method
- 01
Regional economic development agencies publish annual reports and will hand you free coverage in them if you are the visible example of a trend they want to claim credit for.
- 02
One local TV appearance is worth doing for a local publication.
What it returned
- 150
The editor's appearance on local news added 150-200 subscribers
Select Greater Philadelphia, a main regional economic development and marketing body, devoted part of its annual report to the local coworking scene, gave Indy Hall several prominent mentions and ran credited photos of the space throughout.
Sources
- Indy Hall Community featured in Select Greater Philadelphia annual reportAlex Hillman · dangerouslyawesome.com · 2013-05-01
- How we grew a local newsletter to 10,000 subscribersNathan Barry · nathanbarry.com · The finances · 2022-03-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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