2 builders who never spoke to each other

Retire the broad pitch and relaunch on one job

A product aimed at several audiences at once makes every copy decision impossible, which is the visible symptom of unresolved positioning. Cut the story down to the single thing your remaining users keep returning for and drop the wider claim entirely, even after years of building the broader version.

The method

1. 01

   Relaunch narrowed to the one thing your remaining users keep coming back for, and retire the broader pitch entirely.

2. 02

   Not knowing which niche you serve shows up immediately as not knowing what to put on the landing page or what to write about, which is the tell for bad positioning.

What it returned

• 1.0

  Notion spent roughly four years as a no-code website builder with unstable tech and weak feedback. Its 1.0 in early 2017 cut the story down to documents and wikis.

• The product was pitched at SaaS companies, IT agencies reselling it and coaching services at the same time, and none of the copy decisions could be made.

Sources

• How the most successful B2B startups came up with their original ideaAkshay Kothari · lennysnewsletter.com · Path 2: Ponder and probe · 2023-08-08
• I sold my 4th SaaS product. How and Why.Luca Restagno · solopreneurtofreedom.com · Userdesk · 2024-03-24