a single source, nothing corroborates it
Let the free sample close the sale
Release the opening chapters at no charge and put the purchase link on the final page of the sample. A real piece of the work can convert better than the page built to sell it, because the reader has already judged the thing itself rather than a description.
The method
- 01
Release the first three or four chapters as a free sample and put the purchase link on its final page; a sample can convert better than your sales page.
What it returned
Paul Jarvis found the sample chapters of Be Awesome at Online Business converted far better than his sales page did.
Sources
- Self-Publishing Hangout highlightsJustin Jackson · justinjackson.ca · Should you publish your book online for free? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected