a single source, nothing corroborates it
Ask for the testimonial in the conversation
Customer development calls and support replies produce better lines than any request form, because people describe value more precisely when they are not performing. When a reply lands well, ask on the spot for permission to publish their wording and say where it will appear; almost everyone agrees.
The method
- 01
Harvest testimonials from customer conversations and put them straight on the landing page.
- 02
When a reply describes your value well, ask on the spot for permission to publish it as a testimonial and link to where it will appear.
What it returned
- 95%
Justin says roughly 95% of customers agree when he asks to use their own wording as a testimonial.
Zue notes testimonials as a side effect of his customer development calls, and they were featured on the Pegasus landing page afterwards.
Sources
- Send your users this welcome emailJustin Jackson · justinjackson.ca · Get testimonials · undated
- What do we do when we fall off the horse?Cory Zue · coryzue.com · Customer Development · 2019-11-06
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected