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independence3 unconnected
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

high

evidence

5 claims · 4 articles · 4 receipts

window

2019-12-26 → 2021-03-23

3 builders who never spoke to each other

Automate the push so publishing is one action

Remaking a bespoke image for every network is where the hours disappear, and the step that costs effort is the step that gets skipped. Wiring publication to fire the link at every account, or working from a fixed checklist after each release, keeps distribution from depending on your mood.

The method

  1. 01

    Post the day's output with a consistent hashtag across every network you are on, and budget real time for that step.

  2. 02

    Build a repeatable way to push one update to every network; hand-making a fresh image per platform is where the time goes.

  3. 03

    Automate the distribution of each new post so publishing pushes the link to your social accounts without any manual step.

  4. 04

    Run a fixed distribution checklist after publishing a video: add it to a playlist, post it in relevant group chats, embed it in a blog post, and share it on your social accounts.

  5. 05

    Clone yourself into more channels than you can physically staff: record your voice, your face and enough of your writing that content can go out in your style without you present.

What it returned

  • 1

    Idea, build and social posting averaged 1-1.5 hours a day across Twitter, LinkedIn, Facebook and Instagram.

  • He made a new image for Instagram each time and names cross-posting as the step he would systematise.

  • On Justin's Tri Area News site, a contributor hitting publish automatically sent the link to both Twitter and Facebook.

  • Named uses are narrating text in your own voice, appearing in video you did not shoot, and having a model draft in your style. A David Beckham campaign had him speaking nine languages.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in social

all social plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.