a single source, nothing corroborates it
Republish onto a bigger platform's audience
Put selected posts onto a large third-party publishing platform or a developer community after they run on your own site, and get them cross-posted from one high value network onto others. The borrowed audience can rival your own traffic, and each reposting recruits that network's members to share it again.
The method
- 01
Republish selected posts on a large third-party publishing platform to reach people your own site never would - the borrowed audience can rival your own traffic.
- 02
Publishing on Medium is an acceptable shortcut for early traction even though owning your own platform is better long term.
- 03
Get cross-posted from one high-value network onto others, since each reposting recruits that network's members to share it again.
- 04
Distribute each post in sequence: publish it, queue it out to social with a scheduling tool, then republish it on a large syndication platform later.
- 05
Promote each guide into the single community where your audience concentrates and cross-post it to a developer publishing platform, then trace sales back to it.
What it returned
- 2016
In 2016 Justin's own site did 258,151 pageviews (up from 158,954) while his Medium posts did 159,379, with one piece alone at 48,166.
The author's own pattern was to write it up, push it out through Buffer, then repost to Medium afterwards
Zue's Django Stripe integration guide held the top spot on the Django subreddit for a day, did well after being cross-published on dev.to, and he traced at least two Pegasus sales directly to it.
Sources
- Going independent (2016 year in review)Justin Jackson · justinjackson.ca · Focusing on content · undated
- Geeks as tastemakersJustin Jackson · justinjackson.ca · Why geeks are becoming more influential · undated
- Your blog could be a partyJustin Jackson · justinjackson.ca · Getting the message out · undated
- The Best Networking is Not Networking - Tyler TringasTyler Tringas · tylertringas.com · 2015-04-24
- A Great Month (while the world burned)Cory Zue · coryzue.com · Content Marketing · 2020-06-02
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected