2 builders who never spoke to each other
Make the profile say exactly what you post about
Rewrite the banner, photo, tagline and about section so they name the specific subjects you cover, then stay inside those subjects so the feed delivers what the profile promised. Use your actual face, reuse the identical image everywhere and stop changing it, because recognition is what the profile is buying.
The method
- 01
Rewrite your social profile so the banner, photo and tagline all state the specific subjects you post about.
- 02
Rebuild your banner, tagline and about section straight from the psychographic notes, so an ideal customer landing on the profile feels understood within seconds.
- 03
Be known for a narrow set of subjects so people follow you for the topic and for your commentary on it at the same time.
- 04
Use a photo of your actual face as your avatar and reuse that identical image on every service you appear on, because people recognise the picture faster than the name.
- 05
Leave your profile picture alone: every swap costs you a spell of reduced engagement while the audience relearns who you are.
What it returned
Anthony Natoli, a student of Welsh's, redid his LinkedIn banner, headshot and tagline around sales, prospecting and growth mindset before anything else.
Welsh recommends LinkedIn as the easiest and most powerful place to do this.
His own account is identified with iOS work and with bootstrapping a company
He names GitHub, Gravatar and email alongside the social profile, and says it also helps people place you at conferences
Sources
- How Anthony built a $100,000 side business (in just 12 months)Justin Welsh · justinwelsh.me · Step 1: Clean up your social media profiles to reflect what you talk about. · 2023-04-08
- So you want to start a side hustle? Do these 4 things first.Justin Welsh · justinwelsh.me · Priority 4: How can you get some attention? · 2024-06-22
- If you want to grow on social make yourself easy to sum upHarry Dry · Marketing Examples · If you want to grow on social make yourself easy to sum up · undated
- Gardening Your Twitter: Growing Your Followers | Peter SteinbergerPeter Steinberger · steipete.me · Your Online Persona · 2020-10-21
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Cut one long piece into weeks of social posts5 unconnected