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independence2 unconnected
applies to

b2b and consumer, no audience needed

confidence

high

evidence

5 claims · 2 articles · 4 receipts

window

2020-10-212024-05-15

2 builders who never spoke to each other

Win the first hundred followers one reply at a time

Before chasing anything viral, spend real hours a day on manual interaction: liking, following, messaging, replying inside other people's threads, answering everyone who talks to you even with a single character. Leaving direct messages open matters because the most useful feedback comes from people who will not say it where others can see.


The method

  1. 01

    Get to roughly a hundred real followers through genuine interaction before you spend any effort trying to make something go viral.

  2. 02

    Spend a couple of hours a day liking, following and messaging the people you want as an audience, and post enough basic content that the account's purpose is obvious when they look.

  3. 03

    Reply inside other people's threads instead of only reading them, since answering a question or piling onto a reshared post is itself a way to pick up followers.

  4. 04

    Answer nearly everyone who interacts with you, even if the reply is a single emoji, so the audience sees the channel running in both directions.

  5. 05

    Open direct messages to everyone, because a lot of the most useful feedback comes from people who will not say it in public.


What it returned

  • 100

    Maia set the first target at about 100 followers, reached by engaging with people whose work she admired.

  • Maia's prescription for a new account: about two hours of one-to-one interaction plus simple posts explaining what the page is for.

  • He describes gaining followers by interacting with content that reached him through someone else's retweet

  • He says it costs little time and makes people much more likely to engage with the next thing you post


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in social

all social plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.