2 builders who never spoke to each other
Stop petitioning the gatekeepers and go direct
When the institutions that control access in your field keep saying no, the answer is to build the route to the audience yourself rather than to keep applying. One comedian funded his own special, was turned down anyway, and released it straight to the people who wanted it.
The method
- 01
Route around the gatekeeping institutions in your field until you are in a position to get inside them, rather than taking them on directly.
- 02
If the gatekeepers in your industry keep refusing you, stop petitioning them and build your own distribution instead.
What it returned
- $25k
Andrew Schulz spent $25k producing a comedy special himself and delivered it ready-made to the broadcasters; they still said no, so he went direct.
Sources
- What JFDI really meansKelani Nichole · dangerouslyawesome.com · 2016-08-01
- The marketing genius of Andrew SchulzHarry Dry · Marketing Examples · Part 1 · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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