a single source, nothing corroborates it
Run a recurring AMA in the rooms buyers use
An AMA usually gets treated as a one-off stunt, which throws away everything that compounds. Repeating it roughly once a year in the communities where your audience already sits accumulates views across the whole set instead of spending the goodwill once.
The method
- 01
Run an AMA in the communities where your audience sits, and repeat it every year or so rather than treating it as a one-off stunt.
What it returned
- 1
Four AMAs spread over four years accumulated about 1 million views.
Sources
- 4 years. 4 AMA's. 1M views.Harry Dry · Marketing Examples · 4 years. 4 AMA's. 1M views. · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected