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independence4 unconnected · 1 more author in those circles
applies to

b2b and consumer, no audience needed

confidence

high

evidence

10 claims · 7 articles · 4 receipts

window

2017-07-03 → 2025-01-01

4 builders who never spoke to each other

Write for someone else's audience and link home

Produce something genuinely useful, work a link to your product into it using the phrase you want to rank for as the anchor, and place it on a platform somebody else owns. The article does not need to be about your product at all, which is why writing about your own interests works: one founder's biggest organic pages were on fashion and poker. Where no natural opening exists, the author bio will do.

The method

  1. 01

    Run the backlink play as three steps: write a genuinely useful piece, work a keyword-anchored link to your product into it, then place it on a content platform someone else owns.

  2. 02

    A single keyword-anchored link placed naturally in an early paragraph earns you the backlink without readers feeling sold to, and when the topic gives you no natural opening, put the link in the author bio instead.

  3. 03

    The article carrying your backlink does not need to be about your product at all, so write about whatever you are genuinely interested in, such as your own learning process or the technology you use.

  4. 04

    You can earn backlinks without cold-emailing site owners or trading links, but only if you are willing to produce writing you own, or pay someone to produce it for you.

  5. 05

    Publish the same tutorial on your product's own site and on a large developer education platform at once, so the piece works for both search and reach.

What it returned

  • 407

    Cross-posted his tabnabbing article to HackerNoon, where it was marked a top story and added 407 views on top of the 1.6K it had on his blog.

  • Zue links to his product with the anchor text he is targeting in the first section of this very post, and shows a bio link he placed on an unrelated blog

  • Zue launched his wedding website write-up on Place Card Me and on freeCodeCamp and it drew a lot of positive response

  • Lidiya's traffic came from search optimisation plus an occasional link from a major site, either earned through a guest post or added by someone who found one of her articles useful.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in seo

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.