a single source, nothing corroborates it
State the number you need and ask for the help
Publish the revenue figure you are aiming at on launch day and ask readers outright to get you there. The specific target turns a purchase into participation, and the audience gets to watch the result rather than be marketed at.
The method
- 01
State a public revenue target for launch day and ask readers outright to help you hit it.
What it returned
- $10,000
Goal stated as $10,000 in sales for the day; the post closed with an update that sales had passed $12,500
Sources
- What I learned selling $6,000+ of my ebook today.Nathan Barry · nathanbarry.com · The Sales · 2012-09-04
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected