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independence5 unconnected · 1 more author in those circles
applies to

b2b and consumer, no audience needed

confidence

high

evidence

9 claims · 7 articles · 4 receipts

window

2018-10-22 → 2023-09-15

5 builders who never spoke to each other

Treat each episode as raw material, not the output

Record with the intention of harvesting: transcribe everything so an hour can be skimmed for the parts worth cutting, and hire an editor who likes the show enough to flag their own favourite moments. Interviewing the practitioners your audience wants to learn from produces material to reuse, and a multi-part series on one theme outperforms another standalone episode.

The method

  1. 01

    Run a podcast that interviews the practitioners your audience wants to learn from, then treat each episode as raw material rather than the finished output.

  2. 02

    Transcribe every episode so you can skim an hour of conversation for the moments worth cutting.

  3. 03

    Hire an editor who genuinely likes the show and ask them to flag and save their favourite moments.

  4. 04

    Run a multi-part series on one theme rather than another standalone episode, and book the most senior guests you can reach, because the deep series outperforms your best single show.

  5. 05

    In a media business, cap yourself at one high quality release a week instead of chasing volume. Kahl observes that the miniature painting creators who last post weekly, and the extra days of production show up as better narrative and higher long term view counts.

What it returned

  • $1

    Rev for high-quality transcripts at about $1 per minute, or Descript for machine transcripts

  • 1,134,000

    Patrick Poke reported the Livewire podcast at 1,134,000 listens over just over 100 episodes, an average around 10,000 per episode. The single best episode took 35,960 downloads while a three-part uranium special took 72,805. At least five billionaires appeared on the show.

  • The suggested format is interviewing content marketers in SaaS to pull out what they learned from past work.

  • Long running YouTube painting creators limit themselves to one weekly video and see higher long term view counts

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in social

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.