a single source, nothing corroborates it

Put your photos on a free stock site and chase credits

Upload the photography you already paid to shoot to a free stock platform and it buys exposure you could never afford in media. Run reverse image search each month to find the sites now using the pictures, then email and ask for a credit link even though the licence obliges them to give nothing. A useful share of people oblige, and fresh sites pick the images up indefinitely.

The method

1. 01

   Upload the photography you already paid to shoot onto a free stock-photo platform to buy brand exposure you would never afford in media.

2. 02

   Run reverse image search on each photo you released to find the sites that have since put it up.

3. 03

   Treat this as a monthly loop rather than a campaign: fresh sites pick up the images each month, so you send fresh emails and collect fresh links indefinitely.

What it returned

• 50

  Feeding the images into Google Images turned up 50 sites using the company's paddle board photos.

• A paddle board startup put its shoot images on Unsplash and five months later they had 6M views and 24k downloads.

• The subscriber running it describes four links as modest but critical for a company built on search, and above all repeatable.

Sources

• Using Unsplash for brand awareness and backlinksHarry Dry · Marketing Examples · Using Unsplash for brand awareness and backlinks · undated