a single source, nothing corroborates it
Run a trending bar and read your rivals'
A strip of currently popular posts on every page gives returning readers somewhere to go and marks the site as active. The second use is free research: a competitor's trending bar publishes which of their pages is working right now.
The method
- 01
Run a trending bar on every page of your site, and read your competitors' trending bars as free market research.
What it returned
- 30
Future carries these bars on over 30 of its brands, and Glen Allsopp lists TheGamer, Pocket-lint, Fit&Well, Gamespot, Collider, BGR, Tom's Guide, PC Mag and Digital Spy as further examples, some marking recently updated posts instead of trending ones.
Sources
- How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · Trending Nav Bars Are As Popular As Ever (And Great for Market Research) · 2023-03-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected