a single source, nothing corroborates it
Start the podcast before the product
Run a weekly show about building the thing from months before it opens, so the audience is following the story rather than meeting it on launch day. The same format doubles as an access tool, since an interview request is a far easier ask than a meeting request.
The method
- 01
Run a weekly podcast about building the product from months before launch, so the audience is following the story by the time you open the doors.
- 02
Start a podcast as a pretext for getting time with people you want access to, not as an audience-growth play.
What it returned
- 1
Justin and Jon Buda began Build your SaaS in February and launched Transistor on 1 August.
Adam Wathan launched his show because he had questions for Ryan Singer and needed a reason to get him on a call.
Sources
- 2018 year in reviewJustin Jackson · justinjackson.ca · Launching Transistor.fm · undated
- Adam Wathan's $100k product launchJustin Jackson · justinjackson.ca · What made you want to start blogging and podcasting? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected