a single source, nothing corroborates it
Run the whole publication on four pages
A newsletter does not need a site. Four pages carry it: a home page with the description, the signup form and the archive, a sponsorship page that also accepts tips, a standing listing of what is coming up, and one giveaway guide as the incentive.
The method
- 01
Run the whole publication on four pages: homepage with description, logo, signup form and post feed; a sponsorship page that also takes tips; a standing events listing; and one giveaway guide.
What it returned
- 10
The Thursday issue lists about 10 upcoming shows then links to the full events page
Sources
- How we grew a local newsletter to 10,000 subscribersNathan Barry · nathanbarry.com · How it’s run in ConvertKit · 2022-03-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected