a single source, nothing corroborates it
Name the exact shortfall when you ask for help
Telling people precisely how far short of the target you are converts a general appeal into a specific, closable gap. Opening the slots far enough ahead removes the scheduling excuse that would otherwise absorb the intent to help.
The method
- 01
Say out loud how far short of the target you are when you ask people to sign up, and open the slots far enough ahead that a diary clash is not an excuse.
What it returned
- 29
Hillman told readers the drive had roughly half the donors it needed, and the ask ran nearly a month ahead of the 29 March 2008 date with slots reservable online through the Red Cross.
Sources
- Donate Blood at IndyHall 3/29/08 – Taking Risks for Someone ElseAlex Hillman · dangerouslyawesome.com · 2008-03-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected