3 builders who never spoke to each other

Say what your claim does not cover

Volunteering the ceiling on what you sell reads as confidence rather than weakness, and it heads off the disappointment that produces refunds and bad word of mouth. State that a quick look is not an audit, that the tool assists rather than decides, and list every interest that could be tilting whatever you publish.

The method

1. 01

   Say plainly in your own marketing that a short review is a starting point and not a real audit, rather than letting the buyer assume otherwise.

2. 02

   List every bias that could tilt a review of a company you are assessing, in both directions, before you review it.

3. 03

   Position honestly against what the product actually delivers: describe it as a capable assistant whose output you still check rather than as an authority.

4. 04

   Do not overstate the claim, because an honest line reads warmer than an inflated one.

What it returned

• 95

  Glen Allsopp states outright that ten minutes cannot be an SEO audit, while still estimating 95 percent of buyers got more than $40 of value.

• Glen Allsopp declares no affiliate links, that a founder of the company had run an affiliate promotion for a product he owns, and that he sells a competing SEO course, then notes nobody at the company knew about the review until six months after he ordered.

Sources

• Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide - Detailed.comGlen Allsopp · detailed.com · Incase This Blows Up, I Want to Confront This Before Anyone Questions It · 2022-12-17
• The Hoth Review: Spending $1,000 on Guest Posts | Detailed.comGlen Allsopp · detailed.com · Full Upfront Disclosure · 2018-12-19
• 17 tips for great copywritingHarry Dry · Marketing Examples · 2) Don't exaggerate · undated
• Introducing ScrivCory Zue · coryzue.com · The bear case for Scriv · 2023-08-03