2 builders who never spoke to each other

Hand-build three pages before you build three hundred

Publish a handful of pages inside the pattern by hand, spend two or three hours on it, then wait a month and read Search Console. Check first who currently ranks: unremarkable niche sites mean the pattern is winnable, large authoritative domains mean it is not. One founder ignored search entirely, wrote a single strong article, watched it rank, and only then invested properly.

The method

1. 01

   Before scaling, run a cheap validation test: hand build three pages inside the head term, spend no more than two or three hours, then wait a month and read Search Console.

2. 02

   Check who currently ranks for the head term first. Weak niche sites with low domain authority mean the pattern is winnable, big authoritative domains mean it is not.

3. 03

   Publish SEO content even when you think there is no search volume in your problem space. Radig ignored SEO at first, wrote one strong article, watched it rank and bring real traffic, and then invested properly.

What it returned

• 58

  Failory published three industry pitch deck articles and after a month they had drawn 58, 50 and 7 clicks, which was treated as enough proof to continue.

• The pages ranking for industry pitch deck queries were adequate but unremarkable, and none belonged to a high authority domain.

• Leadsie now publishes guides on requesting access to every platform it supports plus content on agency growth and automation

Sources

• Johannes Radig — Traveling the World and Raising Prices – The Bootstrapped FounderJohannes Radig · thebootstrappedfounder.com · 2024-03-27
• How We Get 97,450 Users/Mo with Programmatic SEONicolás Cerdeira · failory.com · 2) Validate the Head Term · undated