a single source, nothing corroborates it

Score the result page on who is holding it

A results page carries structural tells about whether a newcomer can enter: forum threads and individual bloggers ranking, subpages rather than homepages, no marketplace giant, and an exact-match domain sitting high because nothing better exists. Check too whether several of those results belong to the same owner, which makes the page less open than it looks. Read the tells before you spend a month writing.

The method

1. 01

   Score a search result page on four structural tells before entering: forum threads present, recently written posts ranking, no marketplace giant, and subpages rather than homepages winning.

2. 02

   Treat a result page made up of individual bloggers, with no homepages, no big brands and no stores, as the clearest opening there is.

3. 03

   Read a matching or nearly matching domain holding a top position as proof Google has not found an authority it would rather rank there.

4. 04

   Check whether several results on a page belong to one owner before calling a query winnable.

What it returned

• 27,100

  Glen Allsopp found all four on the dab rigs result at 27,100 monthly searches, a term he took from a Reddit AMA by a store owner whose site had done over $6M of revenue that year.

• 16

  Glen Allsopp shows TomsITPro linking to sibling properties Business News Daily and Top Ten Reviews on the same topic, all owned by Purch, one of the 16 companies he has reported as dominating Google results.

• Glen Allsopp notes the soundproofing results were written by bloggers covering the topic on their own advice, which is why he flagged the niche.

• Glen Allsopp registered several exact match domains in this space himself, including a .co.uk for a UK-specific query, on the strength of that signal.

Sources

• 51 Profitable SEO Niches to Dominate with Low Competition - Detailed.comGlen Allsopp · detailed.com · A Millionaire Reaches 27,100 Monthly Searchers for What? · 2016-08-25